I am a growth generalist...

I’m best suited for prototyping nascent growth avenues for a company. I do early manual testing of growth ideas; akin the chef of a test kitchen. My efforts help to distill what aspects of new growth ideas are working, and that in turn, helps figure out what engineers should focus on building. In conjunction with defining the broader strokes and finer points of effective growth strategies, my work also drives informed product iteration.

What I do exactly...

My process for driving product improvement starts with examining adjacent successful product UI/UX’s. Where the rubber hits the road of doing I use Gimp 2.8. to create rough draft graphic design, images, and iconography. I then compile these static images to form dynamic UI’s using Axure RP 7 for feature prototyping and UX flow. I’ve aided in software use case analysis at SendHub and Lawn Love the information gleaned from which informed feature design at both places. At Lawn Love I also aided in debugging through alpha testing as a part of a fundamental shift in the way we handled transactional communication with the supply side of our marketplace.

On the demand side (customers) of Lawn Love growth I handled several online and offline efforts. I built the spreadsheets which constituted the data structures used to track each project’s CAC (cost to acquire customer), channel-specific LTV (lifetime customer value), and ultimately ROI. In this capacity I took a key role in nearly every stage of several projects’ lifecycle. I did this for Lawn Love’s daily deal offers with Groupon, Livingsocial and Amazon Local. I did testing around targeted direct mailing with manually scraped data, influenced our customized drip campaign for direct mailing with Lob. I explored private social media interaction with NextDoor, and even owned a targeted boots-on-the-ground flyer distribution effort. I've also helped Lawn Love with growth on the supply side (lawn techs). To do this I again manually scraped and validated relevant contact data, wrote the outreach copy, and built the spreadsheets to track the success of this initiative. This supply growth project constituted the MVP which scaled into an automated version of itself lead by Lawn Love’s engineering group.

In addition, I have defied the frequency structure of, and written copy for Lawn Love’s drip email campaign. I have written in Lawn Love’s brand-voice to produce content marketing copy and website copy. I’ve done outreach to relevant content creators at local and national media organizations to fulfill Lawn Love’s public relations goals.

What my next role looks like...

At this point in the development of my skills I believe that I am best suited for, and am uniquely interested in, technology startups at or adjacent to the Series A stage of the startup lifecycle. I have been immensely fortunate to work be working with a team of extraordinarily brilliant, talented and dedicated people at Lawn Love, and I’m looking to join new team cut from a similar cloth. The nebulous description of the company I’d most like to be a part of is a marketplace solving significant pain-points in a sizable yet fractured market. 

I believe that Series A stage adjacent companies will be the best mutual fit. My broad skill set is useful to organizations that remain scrappy and are focused heavily on learning and constantly are trying new things. My ideal company is small enough to have an indefinite need for my skill set, while fostering the on-going development which will help deepen a few areas of my relatively broad skill base. I’d like to work directly with an individual(s) with a profound understanding of optimizing very specific components of conversion funnels and profound product acumen.